Barbara Gottesman, founder and president, has over 25 years of research and marketing experience. She has worked in environments ranging from Princeton’s Firestone Library to Find/SVP, a business advisory research firm and is well-versed in primary and secondary research methods. She has worked with hundreds of clients while managing a group of 12 research consultants. Over the years she has covered categories such as consumer products, publishing/media, consulting, education, banking/finance, healthcare, dotcoms, and advertising. Ms. Gottesman has a B.A. from Rutgers College and an M.L.S. from Rutgers Graduate School of Library and Information Studies. She serves on her local Board of Education.
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